The Power of Podcasts – Part 2

In the second part of our guide, we'll look at how you can produce and launch your own podcast series

February 6, 2018

In the first part of our guide, we looked at how audio marketing can work for you. Podcasts, and audio marketing, as we learned, can be a highly powerful method of growing your business and attracting new customers. As the demand for podcasts continues to grow, now is the perfect time to launch your own series!

Once you’ve decided on the theme and style of your episodes, you’ll then be at the stage where you can begin to plan on how you’ll record and produce your episodes.

You’ll need to decide on how often you’ll publish your episodes. Although weekly and bi-weekly episodes are the most common, there a podcast which only publish episodes on a monthly basis. Starting out with a weekly episode is recommended for most new podcasts.

Although you might personally prefer to go off-the-cuff and improvise the content of your podcasts, it’s still highly recommended that you create a script for each episode. This will provide a general outline for you to follow should you start wandering away from the main topic of your episode, and it will help you focus as you record your episodes. Following a script, even if you don’t adhere to every single word you’ve written, will also help your episode flow more smoothly, especially if you plan to cover more than one topic in your show.

When it comes to the software you’ll need, there are plenty of free options to get your started. Audacity is open-source editing and recording program that’s excellent for beginners. Although you can record a podcast on your smartphone, it’s recommended that you invest in an affordable USB microphone. Even entry level USB microphones can provide much greater sound quality than can be obtained via your smartphone. Compliment your microphone with a pair of earphones so you can hear your input whilst recording.

Once you have your script, microphone and editing software, you’ll be all set to record your first episode. Sticking to a time limit of around 20-30 minutes should help you stay focused whilst still being long enough to allow you to provide valuable content to your listeners.

After you’ve recorded and edited your podcast, you’ll then be able to share your episode with the world! There a number of choices available, including SoundCloud and iTunes, but Soundcloud is one of the most accessible and user-friendly for beginners, and it also makes it easy for your listeners to download or stream your episodes, and even subscribe to your channel. Many podcast producers upload their content to more than one platform to appeal to the largest possible market.

Once you’ve started producing and publishing your podcasts, the exciting part of seeing your episodes grow in popularity can begin. As you gain more experience and followers, you’ll be able to refine and readjust the style and type of content you produce to make your podcasts as successful as possible.