Launching an Ecommerce Store

Let’s take a look at some of the key steps you’ll need to take when launching your own store

December 12, 2017

Running an online business has never been so accessible. Building and growing an ecommerce store can be a challenge, but it can also be extremely rewarding and, potentially, lucrative. As with all businesses, whether online or offline, it requires persistence, time and consistency in order to develop them into a profitable venture. Oh, and sometimes, it requires a bit of luck too. Let’s take a look at some practices you can follow in order to try and tip some of that luck in your direction.

Ecommerce stores have grown at an exponential rate over the past couple of decades, and even most traditional brick n mortar businesses now accept online orders for their products. Consumers love the ease and simplicity of being able to click and purchase from the comfort of their own home, and they have grown to accept it as part of their everyday lives.

There is an array of options available when it comes to choosing a platform to develop your ecommerce store on, and one of the most powerful and popular of the platforms is WordPress, which can be integrated with the WooCommerce plug-in. WordPress is a highly reliable and trusted platform which gives you all of the editing freedom you require to build the online store of your dreams.

One of the first steps you’ll need to address when launching an ecommerce store is to find out what sales tax you will need to pay, and whether you should be collecting it on sales. There is a wealth of information out there, and you will be able to find information which relates to your individual business. Tax rules vary from location to location, so be sure to research the laws which govern your area.

Of all the variables which will affect how successful your online store is, ensuring that you have high quality product images is as important as any. You don’t necessarily require a professional photographer to snap and edit the images, as most modern smartphones and apps will be sufficient. Ensuring you have the adequate amount of lighting whilst taking your pictures is a must. If your product images are poor, you will pay the price.

Backing your product images up a killer description is a must. The words you use to describe your products and entice your customers into making the purchase need to be written to the highest quality. Spelling mistakes, grammatical errors and general lacklustre copy will be a major turn-off for any potential customer. Do not underestimate how effective having the correct wording can be.

As most people now browse the internet from their smartphone or tablets, you must remember to make sure your site is optimized for those devices. Your site needs to load quickly and smoothly. A site which takes too long to load will not make your customers happy; you know what it’s like to receive a slow service when you’re at a restaurant. On top of this, having a slow website will make it much more difficult to get it ranked highly on the search engines.

Customers care about the brand they’re buying from. You need to write an appealing, honest About Us page detailing your story and your business’ ethos. Your About Us page doesn’t need to be too long or complicated; a few paragraphs and some pictures will be fine.

There are, of course, many other aspects you’ll need to concentrate on in order to ensure your conversion rates remain as high as possible, and we’ll feature them in future articles. In the meantime, we wish you the best of luck with your site!