Buying and Selling Online Businesses

A look at the exciting world of buying and selling websites

January 12, 2018

Since websites first began to generate revenue and create profits for their owners, there has always been a market for people looking to buy these online ventures. A new wave of savvy entrepreneurs have carved out a niche for building or buying websites and selling them at a profit. Just as in the world of traditional brick and mortar businesses, there will always be somebody willing to purchase a business, if the price is right. This holds true in the world of digital too.

The purchases and acquisitions of websites and online businesses isn’t limited to the internet giants; countless smaller businesses are bought and sold each day. Even platforms such as Shopify have set up their own market places so digital entrepreneurs are able to bid for a listed site that takes their fancy.

The practice of buying and selling a website at a profit is very similar to the real estate market; you purchase an undervalued or underperforming property, or in this case a website, do the necessary work to edit and improve the site or marketing strategy, and then re-sell the website again in future at a profit. As in the world of real estate, this industry isn’t without its risks. However, if done correctly, it can be extremely lucrative indeed.

There are two primary methods when it comes to this industry. The first is to develop a website from scratch and build it from the ground up. When you feel the time is right, you sell the website and begin working on another. Of course, if your name is Elon Musk, then you’d probably build about 10 websites at any one time! For most of you who are just starting out though, the most sensible option would be to launch one website at a time, spend your efforts building it, and then selling at a profit in the future.

There are many places where you can sell your website. If it’s particularly successful, then reputable brokerage services such as Empire Flippers can help guide you through the process. For smaller businesses, though, you may decide to sell on a platform such as Flippa, or maybe even to somebody you know who’s interested in running their own online business.

When developing a website with the intention of selling it in future, your primary goals will be to attract as much legitimate traffic as possible to the site, and ideally create as much revenue as possible. However, generating revenue isn’t always necessary, and often it’s just a case of proving that your site works and has an active amount of regular traffic, as the new owners may decide on a particular way of monetizing the site.

Even if you’re not able to develop websites yourself, you can always take your idea and plan to a professional web developer and have them create it for you. After all, not everybody who is in the real estate market builds and renovates the properties themselves, do they?