Articles & Resources

The Power of Podcasts – Part 1

In the first of our 2-part guide on podcasts, we'll look at how audio marketing can work for you

February 5, 2018

Podcasts have grown increasingly in popularity over the past decade or so, and they can be a brilliant addition to the marketing methods you use to reach out to your customers. The podcast market is relatively underserved, too, as reports show that only around 5% of businesses use podcasts as a form of marketing. Over … Continue reading

7 Free Resources for Your Business

Check out this list of free resources to expand your brand

February 1, 2018

When it comes to promoting and growing your business online, it’s all about keeping up to date with the latest trends, tools and tactics. There are countless websites and blogs which you can follow that provide the information you need to stay ahead of the curve and ahead of your competitors. Let’s take a look … Continue reading

Email Marketing

Using emails to find clients

January 31, 2018

For business-to-business, or B2B, services, then email marketing will be one of the most effective methods you can use to connect with and find new clients. Using emails to contact prospective clients is a fantastic form of direct response marketing, and one where you can observe and analyze your success rates in order to see … Continue reading

Choosing a Logo

Finding the right logo for your business

January 30, 2018

Your logo is far more than a simple image; it’s the emblem and symbol of your business’s ethos, goals, and values. There’s a reason that the giants of the business world spend so much time and money on their logo – it’s a critical part of your overall branding and marketing strategies. As with all … Continue reading

Running a Store with Shopify

Be your own boss with this incredible ecommerce platform

January 29, 2018

Shopify is one of the most popular and accessible ecommerce sites for aspiring internet entrepreneurs. For those unfamiliar, Shopify is a SaaS (software as a service) that provides almost all of the tools for you to set up and launch an online store, from scratch. From pre-made themes to secure checkout integration and apps that … Continue reading

Marketing in Minutes

Let's look at some of the most popular methods of marketing

January 26, 2018

Social Media We all use social media, whether it’s Facebook, Instagram, Twitter, Snapchat or any of the other sites which help us connect with our friends and family on a daily basis. Almost every business will use sites such as Facebook to some degree to promote and grow their brand. It’s one of the most … Continue reading

Search Engine Optimization

Why SEO is so crucial to your success

January 25, 2018

Of all the ways you can grow your brand, optimizing your website to be ranked highly on search engines should be one of your primary priorities. Each day, millions of people across the world use sites like Google or Bing to find what they’re looking for. The closers you are to the top of the … Continue reading

Influencer Marketing

Let's learn about influencer marketing

January 24, 2018

Influencer marketing is one of the most recent forms of promoting brands and businesses, but it’s one of the fastest growing sectors of the marketing industry, and there’s a reason for this: It works. So, what is influencer marketing? When an individual runs a successful blog, community, or social media account that relates to a … Continue reading

Blog Time

Getting the best from your blog

January 23, 2018

The art of blogging dates back to the early days of the internet, and when done properly, can be one of the best ways of getting your brand out to the world. Whether you decide to write your content yourself, or outsource it to a professional is up to you, but a regularly updated blog … Continue reading

Making Marketing Matter

Ensuring You Make the Most of Your Ad and Marketing Campaigns

January 22, 2018

Marketing is any action you take to reach potential customers. This can be achieved in a variety of ways, and one of the best ways to market your product or services is via a website or through your social media pages. The downside to any type of marketing is that it will cost you time, … Continue reading

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