Articles & Resources

Pay-Per-Click Advertising

Let's take a look at PPC ads for small businesses

February 22, 2018

Pay-Per-Click (PPC) advertising is one of the most common methods of digital marketing. PPC has been around for almost as long as the internet itself, and is one of the primary ways that companies such as Google and Facebook earn their money. Google, Facebook and other similar companies use various methods, most commonly cookies, to … Continue reading

Increasing Productivity

Here are some steps you can take to make sure you're making the most of your work time

February 21, 2018

A large part of running a successful business comes down to time management, and how you well you can handle your tasks and workflow. For many modern businesses, this can feel like a round-the-clock affair. The challenges of dealing with competitors and interacting with customers can feel like a never ending job. Thankfully, there are … Continue reading

Creating Quality Content

Content marketing is about creating quality content, consistently

February 20, 2018

There are plenty of methods you can use to attract traffic to your site, and the ones you use will depend on your individual circumstances. The audience you’re appealing to, the products or services you sell, and your advertising budget are among some of the factors that will help you decide which forms of marketing … Continue reading

5 Free WordPress Plugins You Need to Know About

Let's look at five of the most popular plugins for Wordpress

February 19, 2018

WordPress is one of the most popular and versatile content management systems in the world. It’s an incredible tool which can offer you nearly unlimited possibilities. Whether you have a simple four page website, or you run a huge online store, WordPress can be a great choice for almost every business. One of the advantages … Continue reading

Switching to HTTPS: SEO Guide

Things to consider when moving your site to HTTPS

February 11, 2018

Google has been using HTTPS as a ranking signal for years, and now there’s a browser penalty in Chrome and Firefox if your site isn’t secure. Starting in July, Chrome will be marking ALL sites without HTTPS as Not Secure in the address bar. Even if you’re not taking payments or collecting personal information. So … Continue reading

Measuring Your Email Marketing

Using these metrics, you can find out what's working with your email material

February 9, 2018

Emailing clients, both new and old, can be one of the most powerful forms of marketing you can use. It’s a versatile, affordable and effective solution for growing your existing customer base and getting those valuable repeat orders. Emailing, much like many other forms of marketing, can get you the best results when you’re able … Continue reading

Using Copy to Convert Clicks into Customers

How your content can make or break your site

February 8, 2018

When the time comes for you to launch or upgrade your website, it’s important to remember that you must put real thought into the substance of your site. Professionally written copy, or the text which is there to engage and convert the traffic on your site, can be the difference-maker for any small business’s website. … Continue reading

Winning with WooCommerce

Stay ahead of the competition with this powerful ecommerce solution

February 7, 2018

If you’re considering launching your own online store, or are in the process of looking for a new platform to run your existing digital shop on, then WooCommerce could be the solution you’re looking for. WooCommerce is an open-source extension for WordPress, and offers users an almost limitless scope when it comes to customization. Whether … Continue reading

The Power of Podcasts – Part 2

In the second part of our guide, we'll look at how you can produce and launch your own podcast series

February 6, 2018

In the first part of our guide, we looked at how audio marketing can work for you. Podcasts, and audio marketing, as we learned, can be a highly powerful method of growing your business and attracting new customers. As the demand for podcasts continues to grow, now is the perfect time to launch your own … Continue reading

The Power of Podcasts – Part 1

In the first of our 2-part guide on podcasts, we'll look at how audio marketing can work for you

February 5, 2018

Podcasts have grown increasingly in popularity over the past decade or so, and they can be a brilliant addition to the marketing methods you use to reach out to your customers. The podcast market is relatively underserved, too, as reports show that only around 5% of businesses use podcasts as a form of marketing. Over … Continue reading

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