Articles & Resources

Capturing Imaginations

Being creative with your campaigns will give you the best results

December 22, 2017

Getting the most out of your marketing campaigns means getting creative and capturing your audiences’ imaginations. It’s time to get those creative juices flowing and start thinking out of the box. Your goal is to engage your customers and capture their attention. To do this, you’ll be aiming to stand out from your competition and … Continue reading

Building Trust with Your Customers

How marketing effectively will help you develop a level of trust with customers

December 21, 2017

When promoting your business online, much of your task will be to develop an emotional attachment and level of trust between yourself and potential clients and customers. Without accomplishing this, a website would be just another faceless site on the internet. Sharing your brand’s story with customers, and delivering frequent content across various platforms, will … Continue reading

The Importance of Written Content

A blog is a brilliant way to market your brand

December 20, 2017

Publishing a blog on your website offers many advantages. As well as creating a steady stream of content for your audience to enjoy, it will also be crucial in getting your site and social media pages ranked highly on Google. Writing a blog doesn’t necessarily mean having to create a few thousand words of content … Continue reading

Video Marketing

Launching your own video marketing campaign

December 19, 2017

Video marketing was once the domain of the corporations who had large enough budgets to create and run television commercials. Now, the internet has opened up the door for smaller businesses to join in and share their stories with the world. Publishing video content is one of the most effective methods of marketing, allowing you … Continue reading

Targeting Traffic

How to attract the right traffic to your site

December 18, 2017

When it comes to attracting traffic to your website, your goal should be to attract the users you believe are the most likely to purchase your services or products. Although it’s always nice to have a large number of users visiting your site, it’s really of little use if they’re not going to purchase from … Continue reading

Can I Run My Own Online Business?

Looking for a career leap in 2018? How about running your own internet business?

December 15, 2017

Running your own business has never been more accessible. Gone are the days when running a company would require a physical store and bank loans; now, anybody with an internet connection can launch their own digital venture. First of all, running any business can be challenging. If it was easy, everybody would be doing it, … Continue reading

Email Marketing

Let’s look at the modern methods of email marketing

December 14, 2017

Email lists are a fantastic way of engaging your audience and developing leads for your business. Gone are the days when you’d need to sit with a table full of paper and envelopes in order to keep your customers up to date on your latest news and offers. By combining the ease of use of … Continue reading

Your Story

Having an effective About Us page will result in greater consumer trust and increased sales

December 13, 2017

When developing your website, you’ll want to share your brand’s personal story with the people who visit your site, and the customers who buy from you and support your business. Setting up an About Us page is the ideal way to share your goals and ethos with the world. An About Us page doesn’t need … Continue reading

Launching an Ecommerce Store

Let’s take a look at some of the key steps you’ll need to take when launching your own store

December 12, 2017

Running an online business has never been so accessible. Building and growing an ecommerce store can be a challenge, but it can also be extremely rewarding and, potentially, lucrative. As with all businesses, whether online or offline, it requires persistence, time and consistency in order to develop them into a profitable venture. Oh, and sometimes, … Continue reading

Ecommerce Stores: Your Shopfront

The home, or landing page, of your site is your shopfront. Let’s make sure it works!

December 11, 2017

As an ecommerce store owner, it is essential that your site’s homepage is set-up to be as effective and eye-catching as possible. For most customers, your homepage will be the first thing they see when landing on your website. It’s the same principle as it is for any traditional store; you’re not going to make … Continue reading

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